June 6, 2023

Revolutionizing Fashion - Lusso, The World's First Smartphone-Validated Hat

A photo of a hand scanning an item integrated with VALID's tap to verify technology

Actress Zoeymae Dillon-Levine wearing brown Lusso Hat

A close up image of VALID's VALIDGuard technology with the words "Tap To Verify" written on it.

Actor Joseph Proctor (left) wearing brown Lusso Hat. Actress Zoeymae Dillon-Levine (right) scanning hat with VALID app.

Los Angeles, California — Lusso today launched a revolutionary Smart Hat that beautifully amalgamates high-end fashion with cutting-edge technology, offering a distinct blend of style, genuineness, and avant-garde innovation. Lusso, the trendsetter in fashion tech, breaks the mold with a groundbreaking feature — smartphone validation — that challenges the limits of traditional fashion accessories and ushers in a new age of fashion intertwined with technology.

Utilizing the revolutionary technology from VALID, Lusso introduces a unique user interface that is controlled by the most intuitive tool possible — the user's smartphone. This remarkable blend of the Lusso Hat and VALID's innovative technology doesn't just validate the product's authenticity, but it also marks a monumental stride in combating the counterfeit menace in the fashion industry.

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Brown Lusso hat on white background — Lusso - Brown Suede Hat

Revolutionary Design Meets Unmatched Experience

The introduction of the Lusso hat initiates an entirely new chapter in fashion, reshaping how users interact with their accessories. This pioneering amalgamation promises to deliver exceptional experiences to fashion aficionados across the globe.

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A Limitless Interface for Fashion and Tech

VALID's technology introduces a fluid interface that liberates the fashion industry from traditional design constraints. With Lusso, users can embrace the future of fashion, equipped with a smart, stylish, and innovative accessory that's at the cutting edge of the fashion-technology intersection.

By integrating this groundbreaking technology into a cozy, fashionable hat, Lusso guarantees that each user's experience feels synced with modern technology while remaining genuinely stylish. As the lines between technology and fashion continue to blur, Lusso stands tall as a beacon of this exhilarating new age.

Get set to embrace the future of fashion with Lusso, the first-of-its-kind smartphone-validated hat. The future of fashion is now, and it's incredibly chic.

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"Fashion is not just about the look, it's about the entire experience. By marrying technology and style, Lusso is transforming this experience, creating an innovative way for our customers to interact with and authenticate their fashion accessories. We're proud to pioneer this revolution, ushering in a new era where style, authenticity, and technology are seamlessly intertwined."
- Antonio Lusso, Founder of Lusso

Get set to embrace the future of fashion with Lusso, the first-of-its-kind smartphone-validated hat. The future of fashion is now, and it's incredibly chic.

Unprecedented Advantages of VALID

VALID's futuristic technology heralds a new epoch of digital interaction and authentication. Its standout feature is the power to scan a physical product, like the path-breaking Lusso hat, with your smartphone and validate its authenticity. This unique feature bestows the power of verification onto the users, offering an unparalleled level of security and confidence in your fashion decisions.

VALID's technology also expands into digital ownership, enabling users to assert and showcase ownership of their items digitally. Upon adding an item to a user's digital collection, it becomes exclusively tied to them, ensuring that no one else can claim ownership. This distinctive approach to product ownership boosts each item's personal value and presents a novel way to share and show off your fashion pieces to your friends.

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"Embracing technology doesn't mean compromising on authenticity. At VALID, we're rewriting the narrative of digital interaction, one scan at a time. Our mission is to bring an unprecedented level of security, confidence, and innovation to consumers worldwide. By bridging the gap between physical and digital ownership, we're not just enhancing the fashion experience — we're redefining it."
- Shant Lokmanian, CEO of VALID

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Moreover, VALID's technology incorporates a safeguarding feature that allows users to label an item as lost. In such instances, any ensuing scan of the item discloses the original owner's contact information, discouraging the resale of lost or stolen items. This also expedites potential returns of misplaced items, granting users an elevated sense of security over their possessions.

With VALID, users aren't just acquiring a product; they're investing in peace of mind and a promise of an engaging, up-to-date, and secure fashion experience.

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Press Contacts

Shant Lokmanian

VALID

[email protected]

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VALID Media Helpline

[email protected]

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